Lululemon India Hub
lululemon×EMBARK

Expanding Lululemon’s India Hub

One accountable partner to scale your India GCC — talent that beats attrition, a future-ready workspace, and managed services with automation built in.

About Embark

Backed by 30 years of building for the world’s best companies

Embark delivers end-to-end GCC setup, scale and transformation — powered by Embassy Group’s infrastructure strength and enterprise relationships across 250+ global enterprises.

30+
years of legacy
250+
global enterprises
54M+
sq ft commercial
21M+
sq ft residential
134K+
desks (WeWork India)
75+
managed centres
🏆
Everest Group — Major Contender 2026Global Capability Center (GCC) Setup
🏅
ISG Provider Lens — Contender 2026Design & Setup quadrant, GCC services
Our approach

Continuous support across the entire GCC lifecycle

From first strategy to ongoing transformation — one partner across every phase.

Phase 01

Design

  • Strategy & planning
  • Vision & operating model
  • Portfolio optimisation
Phase 02

Setup

  • Entity setup & registrations
  • Talent acquisition
  • Workspace build
Phase 03

Operate

  • Talent lifecycle management
  • Enabling functions
  • Managed services
Phase 04

Transform

  • GCC maturity analysis
  • AI-readiness assessment
  • Continuous optimisation

Practitioner-led team

Seasoned GCC operators and SMEs, accountable across every service line.

End-to-end, one partner

Strategy, real estate, talent and managed services orchestrated together.

Flexible & transparent

Customisable engagement, pay-as-you-go commercials, no hidden costs.

The solution

Customised solutions for Lululemon

Explore each one — the figures are interactive, so you can flex them to Lululemon’s reality.

Talent that keeps pace — as you scale, and against attrition

✓ Pay-per-hire · No retainer

Your GCC is already running and set to grow — but attrition quietly erodes it, so the real hiring need is far bigger than headline growth. Embark keeps you at target, and you’re charged only when we place a hire.

Hires Embark delivers over 24 months
to grow and stay there
…of which are attrition backfills
Growth hiresAttrition backfillsNet headcount

Each bar is the hires needed that quarter — growth plus backfilling leavers. The line is your net headcount climbing to target. Embark absorbs the whole bar; you pay per placement.

Commercials

Transparent, pay-as-you-go pricing

Three simple commercial models — you pay for talent only when we place, workspace monthly, and managed services per head.

Resourcing & talent

Pay-per-hire

One-time · no lock-in
Non-leadership (CTC < 50 LPA)6% of CTC
Leadership (CTC > 50 LPA)10% of CTC
Operations cost per FTE$300
No placement, no fee — no retainer
Workspace & infrastructure

Managed office

Monthly · Option 1 basis
All-in monthly (Option 1)US$218,522
Management fee10%
Fit-outCAPEX amortised
Plug-and-play, one accountable partner
Managed services

Per-head, monthly

12-mo lock-in · 5% YoY
Up to 350 FTEUS$75 / FTE
350–600 FTE (additional)US$50 / FTE
ERP & IT infraAt actuals
Automation built in, billed as you scale
Managed office modelOption 1 · D1/D2Option 2 · H1Option 3 · G1
Leasable area (SF)75,43172,67282,893
Total workstations622586662
Warmshell (INR/SF/mo)115.00112.00101.00
Car park (INR/SF/mo)5.505.505.50
CAM (INR/SF/mo)18.5018.5018.50
OPEX / IFM 12x5 (INR/SF/mo)27.0027.0027.00
Fit-out rental (INR/SF/mo)71.0371.0371.03
Total cost (INR/SF/mo)237.03234.03223.03
Management fee @ 10%23.7023.4022.30
Total rent (INR/SF/mo)260.73257.43245.33
Total rent / month (INR)1,96,66,9541,87,07,7892,03,35,953
Total rent over 5 yrs (USD)$14.08M$13.39M$14.53M

Key deal terms

  • Term: 5 years + 5 years at lessee’s option
  • Lock-in: 36 months
  • Renewal / termination notice: 6 months
  • Escalation: 5% p.a. on total rent (excl. fit-out)
  • Handover: ~4 months from design sign-off (rent-free during fit-out)
  • Fit-out: open-book, INR 5,000/SF CAPEX, amortised over 10 years
  • Utilities: pass-through at actuals (no management fee)
  • GST additional · conversion at 1 USD = INR 90

Figures from Embark’s proposal. Real estate options are indicative and subject to final design sign-off.

Our team

A practitioner-led leadership team

Operators who have built and run GCCs at scale — accountable across every part of your hub.

Aravind Maiya
Aravind Maiya
Co-Founder & CEO
25+ yrs across sectors
Nimmi Sebastian
Nimmi Sebastian
CMO
20+ yrs in Marketing
Jerish Joseph
Jerish Joseph
CPO & Head — Managed Services
18+ yrs across services
Romi Malhotra
Romi Malhotra
Senior Advisor
40+ yrs in GCC leadership
Dipanwita Ghosh
Dipanwita Ghosh
Head — Consulting
15+ yrs across sectors
Rajesh S.P.
Rajesh S.P.
Head — Finance
15+ yrs across sectors
Aditya Venkatesh
Aditya Venkatesh
Head — Strategy
12+ yrs across sectors
Shyamala Jayakumar
Shyamala Jayakumar
Head — Talent Solutions
25+ yrs across Banking
Shanu Saseendran
Shanu Saseendran
Head — Tech & Platform
13+ yrs in Tech
Alok Jain
Alok Jain
Head — Corporate Tax
12+ yrs in Tax
Dave Pryor
Dave Pryor
Head — US Sales
20+ yrs across sectors
Suhas Kulkarni
Suhas Kulkarni
Head — Real Estate
11+ yrs in Real Estate
Nishvitha
Nishvitha
Head — Legal
13+ yrs in Legal
Wasim Akram
Wasim Akram
Head — IT Infra
15+ yrs in IT Services
Priyanka Birla
Priyanka Birla
Consulting
12+ yrs in GCC Consulting
Sweat · Grow · Connect

Let’s build a hub that elevates human potential.

Lululemon exists to help people feel their best. Embark builds the talent, the space and the operations that let your India teams do their best work — so let’s grow and connect on it, together.

Let’s work together